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How Has Digital Changed Communication
The internet changed almost everything. Most facets of life are now either shaped or directly dictated by the internet, especially the way we communicate. How has the internet changed communication?...
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How Business Wire Works: From News Release to News Coverage
Every day, Business Wire distributes the news releases that become news headlines. But how does it actually work? What is the role a commercial news distribution service like Business Wire has in the...
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News Sharing in the Age of Social Platforms
Many say that social media started as a college campus phenomenon. People wanted to know where the party was and who was going. Many of those same early adopters now have mortgages, kids, careers and a...
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[Case Study] Word of Mouth in the Social Media Age: EDEKA
Seval Dogan, Marketing Specialist, Business Wire From word of mouth to electronic word of mouth Traditionally, word of mouth (henceforth, WOM) was primarily based on face-to-face, interpersonal...
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How Snapchat is Disrupting the News Industry
By Natasha Artavia, Business Wire While you may have disregarded Snapchat as a serious contender for news distribution in the ever growing social media sphere, you may want to reconsider. Launched in...
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Learn the Newswire’s Role in Making Your News with this Visual Journey
What role exactly does a newswire play in the journey of your news? An announcement makes an expedition before going public and influencing potential clients and consumers. That expedition involves...
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The One Thing Journalism School Didn’t Teach You: Newswires 101
By Jean-Adrien Delicano – Media Relations Specialist, Canada I am a recent graduate of Carleton University’s School of Journalism and Carleton University there are many things about my education I...
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Corporate strategy, content and philanthropy top discussions at the World...
By Zach Wallens, Specialist, Global Disclosure & Financial Reporting Services Whether you’re an account executive at a boutique PR firm or a senior investor relations officer (IRO) for a Fortune...
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Why Do PR Pros Distribute Their News Releases over Business Wire?
By Serena Ehrlich, Director of Social/Evolving Media, Business Wire Earlier this year, Business Wire attended the 2015 International PRSA Conference. This event hosted thousands of communication pros...
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Maximizing ROI: How to Share Your News Release on Twitter
By Jahana E. Martin, Newsroom Supervisor, Atlanta A survey recently found that nearly six of 10 Twitter users use the social networking site to keep up with breaking news. The use of Twitter as a news...
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